Go there and laugh. Its for every pretentious Berkeley/ San Francisco "global citizen" who wears organically grown cotton Patagonia T shirts that cost 50 bucks--and yes, that includes me with my locally designed bamboo fleece sweater.
So, cropped and rolled jeans are all the rage right now. So here is a cute photo of Audrey Hepburn in the 50's and Scarlet Johansson now. I may not be able to pull it off but its so cute and mod.